BJORN BORG

In the lead-up to the Zandvoort Circuit Run, I joined Björn Borg to capture the essence of their community-driven running event in Amsterdam. This session focused on documenting the energy, movement, and connection between runners as they trained together through the city. The visuals were crafted to highlight Björn Borg’s activewear in motion, promote community spirit, and build hype around the upcoming race. The content was optimized for social use, offering a blend of authentic moments and brand-forward storytelling.