Developed a targeted influencer marketing strategy that engaged prominent influencers across the Benelux region. By collaborating with a carefully selected roster, we highlighted PUMA's key initiative products, aligning each campaign with the brand's vision of performance and innovation. This approach not only showcased product versatility through authentic storytelling but also effectively expanded PUMA’s brand awareness and reach within the Benelux audience. Through strategic planning and impactful partnerships, we enhanced the visibility of PUMA’s offerings in a competitive market, driving engagement and solidifying brand loyalty.