PUMA x HYROX partnership

Zim. The Agency had the honor of managing the dynamic partnership between PUMA BLX and HYROX for all the Benelux events. We spearheaded this collaboration, creating an immersive experience for athletes and fans alike. At the heart of our activation was the PUMA Nitro stand, where we introduced the revolutionary PUMA Deviate Nitro. With opportunities to test the cutting-edge footwear on-site, we transformed the HYROX event into a platform for participants to experience PUMA’s high-performance innovation firsthand.