PUMA x Saints & Stars

Managed the partnership between PUMA and Saints & Stars, an elite boutique gym based in Amsterdam. As the main partner, PUMA provided premium apparel for Saints & Stars’ personnel, enhancing the brand’s presence within a high-energy, performance-driven environment. Beyond outfitting the team, we also organized exclusive events for gold members, creating memorable experiences that reinforced the synergy between PUMA’s brand values and the Saints & Stars community. Through seamless collaboration, we ensured that every element—from apparel to events—embodied PUMA’s commitment to excellence and fitness lifestyle innovation.